About Lorena Jurado

Lorena Jurado is a seasoned gaming professional with more than 20 years of experience in guest service, marketing, and Player Development. She began her career as a Players Club Ambassador, building a strong foundation in guest service and learning how meaningful, consistent interactions create loyalty and long-term value. As a Casino Host, she gained firsthand insight into the discipline, strategy, and relationship building required to manage a book of business and deliver exceptional VIP experiences. Before 2019, she earned multiple guest service and performance awards as an Ambassador and Casino Host, recognizing her ability to create meaningful guest relationships and deliver consistent, high-quality service.

This frontline experience shapes her leadership today. Lorena leads with clarity, empathy, and intention, connecting authentically with hosts while guiding leaders toward stronger systems, clearer communication, and more consistent performance. Her leadership has transformed Player Development by creating structure, improving accountability, and elevating the standard of host performance.

Her impact has been recognized across the industry. She earned the Superior Guest Service award in 2019, was named Manager of the Quarter in 2025, and received the Most Influential Women recognition in 2026 from Influential Women Magazine, honoring her leadership, integrity, and contribution to the gaming industry. She is also a featured contributor in The Strategic Casino Host: Developing Player Loyalty, where she shares insights on host performance, guest engagement, and the evolving expectations of VIP players.

Lorena’s influence extends beyond formal recognition. Throughout her career, hosts, coworkers, and leaders have credited her mentorship and guidance as life changing, often sharing that they would not be where they are today without her support. Her LinkedIn recommendations reflect this impact, highlighting her ability to grow people, build confidence, challenge with care, and create environments where individuals and teams thrive.

Today, Lorena partners with casinos, Player Development teams, Casino Marketing departments, and individual professionals who are committed to elevating performance. Whether strengthening host performance and leadership development or mentoring hosts and host leaders who are investing in their own growth, her programs build confidence, create structure, and drive measurable long-term results.

Her mission is simple:

“To help build confident, accountable, high performing teams in Player Development and Casino Marketing, empowering hosts and host leaders to deliver exceptional guest experiences every time.”